It’s a sensational headline, isn’t it? This is the accusation that many small shops have been making against Amazon, which has been accused of stealing customers from smaller shops. How have they been doing such a thing? According to The Guardian, Amazon “offered customers a discount if they let Amazon know the prices of items for sale in traditional shops”.
From the point of the small business owner, I can understand the anger. I would’t be happy if a large company like Amazon was capturing some of my customers, either! That would mean less money in my own pocket.
However, the beauty of the free market is that it does not pander solely to business owners; indeed, the consumers are the ones that are winning, here! It may offend the sensibilities of some that they would prefer to patronize Amazon instead of these “traditional” bookstores, but ultimately, it is the choice of the consumer to decide where they want to spend their money.